Social Media Marketing Strategy
About
Move On The cha-chas is the show scripted and performed by Diane Ripstein. Move on with Cha-Cha’s was selected as one of the thirty “best of solo” which was invited to perform at off-broadway 42nd street.
Goal
Relaunch brand using social media.
Discovery
Move on with ChaCha’s had lost a brand by not posting anything for three years. A large, passionate group of fans (affluent men & women, age 35 - 65) had lost their connection with the character “Bubbe.” who was Bubbe? Bubbe is a Jewish character named bubbe(Grandmother/Wise woman). She is witty and joyful, who discuss the life of Jewish women and communicate a strong cultural message.
Strategy
We went with a simple AIDA model with our strategy. We needed to relaunched brand and covert potential enthusiasts to buy tickets. Video and Gif were the main sources of communication on Instagram and Facebook with $ 1.80 strategies. As a part of the $ 1.80, the strategy we engaged with potential audiences who were going to perform on Twitter, we used a Twitter list of the performer and engaged them with witty quotes from the show and Gifs.
Content Calendar
Made two months of content in this calendar, incorporating occasions and days. A content calendar is a great way to plan and execute your content.
Learning
Working with an artist was something very new and niche being very discrete. However, later the Social manager was able to take my work forward and she had two houseful shows at a united solo in the fall of 2019.
