Social Media Strategy & Blog
About
Boston Rose Florist is one of the oldest flower shops in Boston for over 30 years in business. They have the largest collection of dutch roses and exotic flowers.
Goal
Make brand more discoverable and increase social media presence.
Timeline
2 Weeks
Brand Message
Here are a few options they can use to position themself
Delivering smile 365days.
Shop for all occasion
Persona
Campaign
The goal of the campaign is to inform people about the Boston flower business and how it can contribute to your happiness.
Post
Blog & SEO
Social media strategy won’t work without a good website presence, to gain more attraction from intent-based search websites plays a very important role.
Intermediate steps in SEO
Having content organized in the form of Title,h1, h2, h3, and h4.
Canonical URL, currently the website has two different landing pages.
Blog Example:
