HSBC

Role - Digital Media Planner & Buyer

Timeline - 1.5 years

Responsibilities

• Plan, manage, and execute paid social (Facebook/Instagram, LinkedIn, GDN, Google360) and paid search, including but not limited to account setup, strategy development, organization, and management.

• Work closely with CDO of HSBC in order to effectively create a media strategy that aligns with client goals.

• Analyze trends and improve performance based on the client’s KPIs.

• Manage daily sales plan revisions, client interaction, and the latest trends in media.

• Pull audience statistics via ComScore and Neilson.

• Works with Analytics and Ad Ops team for any tagging/reporting requirements.

• Provide clients with comprehensive campaign analysis documentation and reports that evaluate all relevant performance criteria.

• Conduct weekly meetings and provide maintenance for a media plan once it has been implemented.