Star Tv
Role - Digital Media Planner & Buyer
Timeline - 1 year
Responsibilities
• Plan, manage, execute, and implement paid social (Facebook/Instagram, YouTube, LinkedIn, Snapchat, Twitter) and paid search, including but not limited to account setup, strategy development, organization, and management.
• Work closely with sales and content teams in order to effectively create a media strategy that aligns with client goals.
• Analyze trends and improve performance based on the client’s KPIs.
• Manage daily sales plan revisions, client interaction, and the latest trends in media.
• Pull audience statistics via ComScore and Neilson.
• Works with Analytics and Ad Ops team for any tagging/reporting requirements.
• Provide clients with comprehensive campaign analysis documentation and reports that evaluate all relevant performance criteria.
• Provide maintenance for a media plan once it has been implemented.
StarPlus
#NayiSoch
Starplus is one of the programming channels within Star Network. They wanted to rebrand themselves challenging patriarchal beliefs. Nayi Soch means New Beliefs or fresh thoughts.
Goal - Ideate, plan & execute message across media platforms.
Timeline - 2 Months
Awards - EMVIES Media Agency of the Year, APAC GroupM campaign of the year.