Content planning & Media distribution
About
Dr. Kristen Lee is a TEDx speaker, author, public speaker, professor, and Influencer. She had a content team but need help in the distribution and choosing the right channel. During the project, she was planning an event that will help educate students about mental health.
Discovery
During discovery, we found topic related to mental health was a trend around Massachuttes and there weren’t many advocates who were talking about it. Dr. Lee has been an advocate for this for over 15 years focusing on this we started planning a strategy where we can reach our audiences.
Strategy
We went with a strategy, which connects with people who would participate in the discussion at the same time discover about Dr.Kristen Lee and her self-help book/courses. The video & going live on platforms like Instagram and Linkedin gave us maximum organic reach. We also used RSS feed to find guest posts and forums which will help us with guest posts.
Learning
During the process, I discovered how the various platforms can still help with organic discovery if done right. Forum and guest posts on platforms like Psychology Today can help gain new followers and sell products.
